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How brands and influencers can make Instagram more authentic

Instagram has become a go-to platform for brands and influencers to reach out to their audience. With over one billion active users, Instagram has become an essential tool for marketers to promote their products and services. However, in recent years, the rise of fake followers and bought Instagram likes has made the platform less authentic. The good news is that there are ways brands and influencers can make Instagram more authentic.

Focus on engagement

Likes are important, but they don’t necessarily translate into engagement or sales. Brands and influencers should focus on creating content that encourages people to comment, share, and tag their friends. This can be achieved by posting high-quality images, asking questions in captions or stories, or running contests that require people to engage with your content.

 Use real people instead of models

Using real people in your campaigns can make your brand appear more authentic. People want to see themselves represented in marketing materials instead of the unrealistic beauty standards often portrayed by models. Using real people also shows that your brand is inclusive and values diversity.

Be transparent

Transparency is key to building trust with your audience. Be upfront about sponsored posts or partnerships with other brands or influencers. This helps prevent any confusion or misrepresentation of your brand’s values.

 Don’t buy likes or followers

Buying likes or followers may seem like a quick way to boost your profile’s popularity, but it’s not a sustainable strategy. These fake accounts won’t engage with your content or purchase your products. Also, Instagram’s algorithm detects fake activity and may penalize you by reducing the visibility of your posts check this link right here now

Share user-generated content

User-generated content (UGC) is a great way to showcase how real people are using your products/services. Sharing UGC also helps build relationships with your audience as it shows that you value their opinions and experiences.

 Focus on quality over quantity

Quality always trumps quantity. Don’t post just for the sake of posting. Instead, focus on creating high-quality content that aligns with your brand’s values and resonates with your audience. This may mean posting less frequently but ensuring that each post is impactful.

Be authentic

Authenticity is crucial to building trust and loyalty with your audience. Be true to your brand’s core values and beliefs, and don’t try to be someone you’re not. Share behind-the-scenes glimpses into your brand or personal life, so people can relate to you on a more personal level.